Planning a corporate event is no simple task. It’s a fine balance between ensuring that the business goals for holding the event are met, all while creating an event that is enjoyable and beneficial to those in attendance. Obviously, the event can’t feel overly promotional, and it needs to have that sense of excitement and engagement. So, before you start spinning out of control as you struggle to put together the “perfect” corporate event, we’ve got some tips that can help. These will ensure the process is seamless and successful.
Start with the Budget
No matter what kind of event you are planning, the first step in the process should always be to set the budget. The budget is what will determine all other decisions, so it needs to be clear from the start.
Once you’ve got that magic number, you need to create a system that will allow you to track all expenses so you know exactly where things are budget-wise. There are plenty of apps that can help with event planning, or you can use a standard computer program if you prefer.
Set the Goal for the Event
Next, it’s time to set the goal – what is the purpose of the event? What do you hope to achieve in hosting this event? Is it for customers/clients, vendors, partners, suppliers – who will be in attendance?
Consider Hiring a Professional DJ Service
When you think of a DJ, it’s common to think of them in terms of playing music, but did you know that DJs can also help with brand awareness, creating energy in the room, and keeping things moving along as planned? Lark Music, a company that offers corporate entertainment hire in Melbourne, Australia discusses just that, explaining how a DJ can help further the vision and concept you have put together for the event and ensure everyone stays engaged and entertained.
Keep in mind, a DJ doesn’t mean you have loud party music pumping out of the speakers at all times; they may even be playing softer music that is meant to feel more like a lounge than a dance club.
Location Makes a Huge Impact
Another big decision in the event planning process is choosing the venue location. Not only does it have to provide you with adequate space, but it also needs to be a convenient location for attendees. It should also offer parking, catering services, any audio-visual tech requirements you have must be met, the layout of the event space has to work with your plan, and then there is the tone that the space itself will set – which should be in sync with your event messaging.
Give Guests Plenty of Advanced Notice
The final tip is to ensure you are giving guests plenty of advanced notice. Let’s face it, people lead very busy lives, so if you hope to have a good turnout, you’re going to need to give them notice. Even if that means sending out a “Save the Date” promising details to follow, they can at least pencil the date into their calendar.
Exactly What You Need It to Be
By following these tips, you’ll be able to plan your corporate event in a way that is successful and exactly what you need and hoped it would be.